The FADO website, created by the unique minds at I Know You Know, is guided by colour and scent.
The navigation menu contains the various categories by which FADO presents our work. The menu on the left side of your browser, where you see “about,” “performance,” “series,” “engagements,” and so on, highlights these areas. Each of the categories is color-coded and contains a description of a unique fragrance. The scent illuminates the qualities of the various ways FADO works. You can read the description of the categories/colours/scents in the footer of each web page. The notes of each scent (top, middle, and base) conjure the elements, memories, and characteristics of our performances, artists, engagements, writing, bulletin, and the archive.
The fragrances are conceptual and actual. Some remain on the website as a description, in the form of a digital scratch n’ sniff that you can read and imagine for yourself. Some are formulated and are for smelling. Really smelling. The scents are disseminated via an on-going mail art campaign (scented postcards) and with the occasional limited edition collectable.